Niigata City
Challenge
Niigata City reached out to Tokyo Creative for help in attracting foreigners to the countryside in preparation for the 2020 Summer Paralympics and Olympics.
Idea
Partnering up with the world's biggest anime YouTubers, The Anime Man and AkiDearest, the Niigata Tourism Division reached out to the Tokyo Creative team to promote their undiscovered anime secret society to the world!
Result
With the flower-viewing and anime events happening during the same time, the content produced was able to show a wide range of cultural activities available at Niigata Prefecture. Exceeding 900,000 views on YouTube, an influx of audiences was seen to be visiting Niigata Prefecture on local Niigata TV, reporting to be inspired by the videos they have seen online. The anime and manga information hall also received great responses from fans of our YouTubers.
Videos
