Magical Trip
Challenge
To further improve customer awareness from audiences in Europe, United States and Australia. Seeking promotional content help from Tokyo Creative, Magical Trip is a locally-guided tour booking website for foreigners who are interested in seeing Japan as a local.
Idea
Tokyo Creative rounded up their influencers and staff to experience and produce content around the overall Magical Trip experience. The appeal of local guides through the various YouTuber tours were then published, fostering awareness and promoting the unique experiences that Magical Trip offers. Tokyo Creative also planned and operated an anime-themed tour, guided by one of our influencers to showcase life in Japan as a local interested in anime.
Result
In total, the YouTube videos exceeded 1.2 million views, and saw an increase in website traffic for Magical Trip’s landing page. The anime tour that was planned succeeded in achieving twice the normal tour reservation numbers and sold out quicker than the other tours.
Videos
